SMO – What is social media optimization and how to do it, all you need to know in 2018

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What is SMO ? SMO stands for Social Media optimization. Online marketing is all about awareness and visibility. In other words “Social Media Optimization helps to increase the visibility of your website’s Social media profiles, social activities and published content, which helps people to search the resources and information related to your content. Moreover, it helps to drive traffic to your blog or website, make it easy to share for others in their circle, create a community around your brand and helps search engine to index your social media activities, social profiles and blog posts with ease. Yeah, that’s why you should start doing SMO today.

Why SMO (social media optimization)

There are multiple reasons why you should start doing SMO today,  i will least some of them below for you:

Social media optimization

1. Ensures a strong presence among the customers – With SMO, you can ensure a strong presence for the business and the brand on the internet and amongst the customers. It introduces the business to new people, improving the visibility of the brand and maintaining the online reputation.

2. Increases the reach– SMO provides a way to reach the niche (targeted) audience. You get to know what they want and present it to them. You can reach them via videos, infographics, target the mobile users and more.

3. Drive more traffic– Social media platforms are a great source to drive traffic to the website as it allows to reach the customers worldwide. That too, without any investment. This is a good reason for doing social media optimization,

4. Creating a buzz– You can create a buzz in the audience about your venture. Whether you are organizing a event, launching a new product, or having a part, make your customers a part of it.

5. Improves Search Engine Ranking – SMO along with SEO helps to improve the ranking of the website on the search engine. Since the search engines collects data from the social media such as Google + and show them in the results, it has gained importance.

Google Hummingbird: Why You Need SMO

In the last month or so, Google quietly launched a major overhaul of their search algorithm. Dubbed Hummingbird because of its speed and precision, the new algorithm changes the way Google interprets search terms—and changes the weight of some factors that drive search rankings.

Social shares are more important in calculating rankings now, and they’re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality—and the better you’ll rank on Google. – whishpond.

How to social media optimize your buisness

I will tell exactly how you can too use social media and take advantage over others .These tips will definitely improve your search engine rankings as these are proven.

In social media, there are two important search engines you have to optimize for:

  1. The search function within each social network
  2. Google search

Let’s move and see how to make SMO efforts right way to improve SEO

1. Integrate Social into your website

Social sharing tools should be integrated in your site architecture. Include direct web links to your social media channels from your website and from your social profiles back to your website. You can also add social media sharing buttons to individual blog posts.

Links on social media are often considered higher-quality links because social sites have a high web authority. Even if your Facebook page is brand new, it’s likely to rank well in the SERP’s because of Facebook’s overall high authority.

  1. Consistency is Key to SMO

Creating your social profile seems like a simple task, yet it’s one of the first areas where businesses tend to fall short. Fill out the profile information 100%. Search engines tend to favor profiles with complete information available. It also creates a more professional cohesive experience for others in your network, so all the contact information in your social profiles should be exactly the same as they are on your website.

  1. Align SEO keywords and Social Media

If you want to maximize exposure of your social media profiles, keywords play a very strong role. In fact, if you’re not optimizing your profiles correctly, you’re leaving money on the table for your competitors. Structure your keywords and target key phrases into your social profiles in a natural, non-spammy way. If you can effectively use your keyword or phrase in your profile or page name, it will help it rank better in keyword searches on Google and within the social network search itself.

  1. Use Keywords in Your Posts

Keywords are important for your website, blog content, and ad campaigns, so it should come as no surprise that keywords matter with your social content, too. This also helps keep your content relevant to your target audience.

  1. Be Social on Social Media

It’s called SOCIAL media for reason, duh! Social signals are an important factor in SEO because search engines look at social signals and factor in how often you’re posting, how many people interact with you, and if there are social sharing elements available to website visitors. Brands often forget that the purpose of these platforms is to build relationships. It’s not a set and forget type of medium. Get out there and participate in conversations, follow your customer base, and share helpful content from both your website and other relevant sites.

  1. Use Branded Cover Images.

I can’t stress the importance of always putting your best foot forward and staying on brand. The cover image is typically the first thing a user sees when he or she visits your page, and you want to give them a good impression. Use this opportunity to convey your brand messaging to your current and prospective followers/customers. Use recommended size guides for each platform to ensure that your cover image is formatted and displayed correctly, and always use professional images that are relevant and memorable.

  1. Stay in Control

Lastly, never allow employees to use a personal e-mail address to create or manage your brand social media accounts. Always use a company controlled e-mail account. You can’t optimize an account you no longer have access to due to employee turnover.

Social media can be one of your greatest assets for improving your site’s organic search results if properly utilized. Following these 7 steps will help you make the most of your optimization efforts.

Getting started wih social media optimization (SMO)

There are a large number of social media platforms out there for social media optimization. So which platforms should we choose? Should we choose all that are trending or to choose the ones we are familiar with? The choice should depend upon number of people you can reach through the  platform and when it comes to numbers you cannot at all miss facebook for social media optimization.

When it comes to the selection of the social platforms, one should check where its target audience is most active on and here again facebook is the first name for SMO (social media platforms). I am listing  social media optimization again again to improve my on page SEO .

These are the platforms which should be chosen, rather than being active and putting efforts on everyone. Be active on few, create your base and attract the customers, then you can think of other platforms.

Some of the best social media platforms Facebook, Google Plus, Twitter, LinkedIn, Instagram. With the increase in the number of users using Pinterest, we can also consider it as a social media platform that drives a lot of users to the website and also helps in creating quality backlinks.

Now you are all set for SMO (social media optimization) , why not you go to and like our facebook  page.

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Mohit Paliwal

I am a professional blogger from India . I like to explore the web, learn new stuff and deliver it to my audience. I had been looking for an online job for many years. Now I make a living through blogging. Thus I like to teach people how they can too make passive income online. I write everything that surround s money. I write about SEO.

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