What is Web analytics and how to do website analysis in 2018 (the definitive guide)

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What is Web Analytics ? Well, i just got to knew something about web analytics and in this post i am going to share with you. I will tell you everything about what is web analytics and how to master the skill of website analysis in this post. Stay tuned.

What the word Web Analytics stand for ?

what is web analytics

Web analytics is the methodological study of online/offline patterns and trends. It is a technique that is used to collect, measure, report, and analyze your website data and the process is known as website analysis. It is normally carried out to analyze the performance of a website. We use web analytics to track key metrics and analyze visitors’ activity and traffic flow. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

That means web analytics helps one to estimate how traffic to a website changes after the launch of a new advertising or SEO campaign. It helps in market research as web analytics tells us about number of visitors to a website and the number of page views.

So in my words – WEB Analytics is strategy to keep improving your online presence.

Why Web analytics ?

why web analytics


We need Web Analytics to assess the success rate of a website and its associated business. Using your Website Analysis, we can:

1. Assess web content problems so that they can be rectified
2. Have a clear perspective of website trends
3. Monitor web traffic and user flow
4. Demonstrate goals acquisition
5. Figure out potential keywords
6. Identify segments for improvement
7. Find out referring sources

How to analyze your website / the process of web analytics.

web analytics process

The primary objective of carrying out Website Analysis is to optimize the website in order to provide better user experience. Take a look at the following illustration. It depicts the process of web analysis.

1. Set the business goals.
2. To track the goal achievement, set the Key Performance Indicators (KPI).
3. Collect correct and suitable data.
4. To extract insights, Analyze data.
5. Based on assumptions learned from the data analysis, Test alternatives.
6. Based on either data analysis or website testing, Implement insights.

Pre-analysis report Before website analysis

Pre-analysis refers to the process of website analysis/project analysis before working on it in depth. In this report, we provide

1. A list of keywords related to the business – these keywords may be presented in excel sheet with their traffic and competition mentioned.

2. The current status of the website – The traffic coming to the website through Google Analytics and the ranking of the website on keywords through Google Webmaster. If they are not submitted to either of the tools, there are other tools available on the internet to check their status- ahrefs, seomoz, etc.

3. The errors/scope of improvement in the site related to SEO – The errors on the website with respect to the seo. These errors can be analyzed through the site audit tools available online- seositecheckup, seoptimer, raven tools, etc.

Web analytics in content marketing

Content marketing is known by many names such as inbound marketing, corporate journalism, branded media, native advertising, and customer publishing to name a few. However, the basic idea behind the strategy remains the same, i.e., to create and distribute content that engages and attracts a targeted audience, while encouraging them to take action which is profitable to a business. And this marketing can be done through a number of ways- from the website to the social media platforms, YouTube videos, blogs, articles, emails, e-newsletter, research papers, case studies, eBooks, mobile apps, podcasts, webinars, infographics, etc.

Content marketing is about writing quality content but as i said earlier web analytics is the strategy to keep improving your online presence and content marketing too is a internet buisness.  You need web analytics in inbound marketing too and i think you need most of it to keep growing your blog as i do.

And that is why , i am introducing to you-

Web Analytics tools to use in 2018 for best results

These tools simply gives you insights how your site is performing.

Analytics measure traffic, page views, clicks, and so much more. These resources collect and analyze your data, as well as your competitors’ data.

Tools just give you information, to transform this information into resources to improve is in your hands. Let’s see 8 of the most use web analytics tool in 2018.

1. Optimizely

Optimizely is great tool for optimizing your web pages . With this tool you can get simple solutions on improving your web pages through A/B testing. You need to just make the recomended changes and see if they worked for you. You need to know nothing about coding to use this tool.

2. Google content experiments

This is another free tool from Google that helps you test and choose between different versions of your website or landing pages. Find out which parts of your page or content generate the most clicks or conversions. This tool then measures how each page performed and shows you which is the most effective. Once you’ve found your highest-converting page, you can publish it to be live for all visitors.

3. Moz tool for better SEO

You need to keep looking at your SEO while doing inbound marketing and the Moz tool just makes the process simple.  The tool is ideal for tracking  and improving your search engine rankings. With the Moz SEO toolset, you can check how you rank on google and what you can improve to keep ranking or rank higher. This is a great tool that can help optimize your site and improve your rank.

4. SEMrush SEO Tool

The tool as the name suggests is used  to get you ahead in the Search Engine Marketing rush. The tool compares your perfomance with your competition.   Perfect for those companies that advertise on Google or other search engines. This tool shows how you rank among your competitors and even lets you see information such as copy, keywords, and budget. Along with these features and tools, you’ll gain valuable insight and recommendations that will help you improve your website’s performance, ranking, and advertising.

5. Google analytics

Here comes best and big name in the industry – google analytics, its best because its free and most used. When you looking for your user behaviour on your site you always have to use analytics as no alternative can serve you better. Google analytics tracks web traffic on your site and hand over you usefull data such as average time spend by the user, clicks recorded , such as keywords, that can be used to help improve your visitors’ online experience. Find out which keywords are bringing in the most visitors to your site. Get reports and information about your visitors and your conversions. Figure out where you might be losing visitors and why so that you can improve those pages and keep them from leaving.

6. CrazyEgg

CrazyEgg  is the best tools you can use to see how visitors navigate on your site . With easy-to-follow heatmaps, overlays, and other visualizations, you can see exactly what your customers are doing on your page. Crazy Egg shows you where people are and are not clicking, how far down the page they’re scrolling, their mouse movements, and more. This is a great tool for helping improve your site’s design and content by seeing what your visitors find most interesting or useful. You’ll get information on where people are coming from and which areas of your site are catching their attention.

7. Facebook page insights

This is a free, built-in feature available for your company’s Facebook page. It can be used to see whom your posts are reaching, who’s liking your posts, and where your visitors are coming from. You can also see data on how your page’s performance is trending over time and how visitors are engaging with your content. With this information, you’re able to optimize your social presence in order to increase likes, followers, and shares.

8. Twitter Analytics

Another free social tracking tool, and you don’t even need to be advertising on Twitter to use it. Use this to learn more about who your followers are, where they are coming from, and what topics they find interesting. This tool measures engagement to show you which tweets are reaching the most people and how to make your content more successful.

1. Pages and Landing Pages– the landing pages are the best kind to promote the content. These pages must be designed in such a way that not only they tempt the user to click on a link in the site but also to share the content. Keep in mind not to overdo the pages, just keep in simple but keep it related to what the user has been looking for. And the page must be seo-friendly.

2. Site search– If your site does not include a search box, you’re missing out on an excellent avenue for insight into your visitors. These sitemap not only help the user to find what they what but also gives us an idea what the user has been for at the first place.

Site audit tools / Web analytics tools

The site audit tools are the tools that help us in website analysis. With the growth in the SEO industry, the number of audit tools on the internet has also increased. Tools like- seositecheckup, seoptimer, semrush, raven tools, mysiteauditor, seomator and many more are available on the internet.
These Website analysis or audit tools all work on the same factors, just they have different way of presenting the report. Some present the score in number format while other gives a grade.

Apart from the web analytics audit report, they may also provide other feature such as backlink checker, keyword position tracker, broken links, site speed, sitemap generator.

Website analysis in 2018

For the site analysis, we have the most reliable tools with us, and that too free of cost- Google Analytics, Google Webmaster and Bing Webmaster. These tools provide the precise information and analysis of the website. Apart from these tools, we also have other third party tools that are just as accurate. These freemium tools are- Moz Pro Tools, SEO Report Card, Hubspot’s Website Grader, Woorank, Screaming Frog SEO Spider, Found’s SEO Audit Tool, Varvy’s SEO Overview Tool, etc.

Social media analysis tool

Similar to website analysis, there are tools available for social media analysis. Social media analysis is essential for every brand that maintains a social media account and hopes to benefit from it. It helps you identify what social media metric is working out in your favour, what you can do better and where you stand vis-a-vis the competition.

RELATED : SMO – What is social media optimization, all you need to know in 2018

  • Some of the tools are – Fanpage Karma, LikeAlyzer, Klear, Twitonomy are some of the tools to analyze the social media accounts. Apart from these tools, there are multiple tools available online for analysis.


I think that was enough of website analysis, if you are not bored up , why not take a look at our other awesome posts.

  1. What is affiliate marketing and how to start affiliate marketing in 2018 (the only guide you need)

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Mohit Paliwal

I am a professional blogger from India . I like to explore the web, learn new stuff and deliver it to my audience. I had been looking for an online job for many years. Now I make a living through blogging. Thus I like to teach people how they can too make passive income online. I write everything that surround s money. I write about SEO.

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